Tuesday 14 December 2010

Wish List No.4 Mathematical wallpaper from Rachel de Joode

I recently discovered photographer come designer de Joode and loved the way she transforms her fashion photography into wall coverings, a clever way of developing new avenues for her brand and crossing the boundaries between interior design, art and photography.

The photo collages are such that their geometric appearance, as seen from a distance, gives way to an intricate and somewhat surreal pattern of glamourous girls when viewed up close, each body, in a yoga or pilates like pose carefully angled reflecting a preoccupation with the ancient Greek counting system - alpha, beta, gamma etc, hence the name of the collection.

The 'Mathemagic' range of papers is being released later this year so keep an eye on the Soonsalon website, agent and distributor for de Joode.



http://www.soonsalon.com/content/english/collectie_rachel.html

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